Business website development requires a lot more focus upon specific things compared to personal websites which is why it is necessary that you take everything into account if you are to have success with the websites that you end up developing. The most important element for you to consider when developing business websites is its user friendliness and ease of navigation as that is going to make a difference to the number of visitors that you end up getting and retaining on your websites.
If you create a very complex website with a complex navigation system then users will find it difficult to find the kind of information that they may be after. You should therefore instead of focusing upon search engines entirely, also be considering what users would feel like and the kind of experience they are going to have when they are on your website.
Even after you have completed your website development and you are satisfied with everything it would still be a good idea to have a webform where users can submit feedback so you can see whether there are aspects that require further improvement. You should also be giving proper attention to the way you describe your products and services as your website should act as a selling point without requiring any further effort from your part.