Social Media and the Development of the Web 2.0
Designed to be spread through social interaction, Social Media relies on accessibility and customer usability. Taking full benefit of the extensive use of the Internet, social media uses web-based technologies to engage singular media sources in dialogue with one another.
Social media has brought equality to the dissemination of knowledge and information, giving a voice to the common people, converting the masses from content consumers to content producers. You may check https://perthmarketingsolutions.com/ if you are looking for digital marketing agency for your business.
Social media has been defined by Andreas Kaplan and Michael Haenlein as "a group of Internet bases application that build on the ideological and technological foundations of Web 2.0 and that allow the creation and exchange of user-generated content." Many businesses have started to take help of this "user-generated content", also known as "consumer generated media".
The extensive use of social media has taken the information age one step further into what is becoming known as "The Attention Age"
With so much content accessible on the internet and so many voices contributing to web-based conversations, the question in play now becomes how to capture the attention of the masses and rise above the noise that has been created by the constant online media "buzz". Distinguishing any one particular site, person or idea on the web takes a great deal of creativity and innovation.